Jun 24, 2014 10:04am
Immediate Access to Live & On-Demand Video Content, Entertainment News, Live Hourly Updates, Original Programming and Video Highlights from "Good Morning America," "World News," "Nightline," "20/20? and "This Week" 24/7
ABC News on Apple TV Delivers Local News Updates and Video from 9 Major Market ABC Television Stations Across the Country; 50 Years of Historical Footage from the ABC News Archives
ABC News Continues to Lead the Industry in Digital, Delivering Live, Original and VOD Programming Across Desktop, Mobile, Tablets and Now Connected TVs
ABC News announced the release of ABC News on Apple TV today, providing viewers with a new way to experience live and on-demand news content. ABC News on Apple TV offers immediate access to live, multi-streaming video and on-demand content, entertainment news, live hourly updates, original programming and video highlights from "Good Morning America," "World News with Diane Sawyer," "Nightline," "20/20," and "This Week with George Stephanopoulos" 24 hours a day, 7 days a week. ABC News on Apple TV also delivers local news updates and video highlights from nine major market ABC television stations across the country, along with 50 years of historical video footage from ABC News' archives. ABC News continues to lead the industry in digital, delivering live, original and VOD programming to millions of users across desktop, mobile, tablets and now connected TVs. For 28 consecutive months the Yahoo-ABC News Network has remained the #1 source of news and information online, delivering more content to more users than any other online news competitor.
READ: What You Need to Know About ABC News on Apple TV
WATCH: "David Muir Explains features offered in the all new ABC News on Apple TV"
ABC News on Apple TV invites users to see the whole picture with instant access to a robust lineup of original, live, local and on-demand programming. Personalized for the individual news consumer, ABC News content is specifically curated for young, video-hungry audiences that crave immediate, 24/7 access to news programming from an unrivaled lineup of ABC's trusted anchors and correspondents. ABC News on Apple TV offers more choices for how, when and where to get the video content you want. Unlike other news offerings, ABC News provides a robust line-up of original and on-demand content and up to four live streaming events at once, allowing viewers to select and view the live news they care about most. From court trials and breaking news to the daily White House press briefing, live continuous coverage of the day's top stories, videos and more are instantly accessible with ABC News on Apple TV. Other highlights include:
-Constant Video: 24/7 access to live and on-demand video from an unrivaled lineup of ABC's trusted anchors and correspondents. ABC News on Apple TV also features four separate live video streams allowing users to alternate between live events and breaking news throughout the day.
-Hourly Video Updates/4-5 Live Reports Per Day: ABC News on Apple TV delivers video updates on the hour and 4-5 live updates per day from ABC News correspondents and reporters around the world. From the Ukraine and Iraq to the World Cup in Brazil, ABC News' powerhouse team keeps you informed on the latest headlines anytime you need a hit of news.
-Local Content: ABC News on Apple TV extends the local power of ABC News, featuring the best video content from nine ABC television stations, with others rolling out in the near future. Stations at launch include: WABC in New York, KABC in Los Angeles, WLS in Chicago, WPVI in Philadelphia, KGO in San Francisco, KTRK in Houston, WTVD in Raleigh, KFSN in Fresno and Hearst station WISN in Milwaukee. From extreme weather updates to breaking news, with just a click of a button, ABC News on Apple TV delivers up-to-the-minute local video content from the biggest markets across the country.
- Original Programming: Unlimited access to the best of ABC News programming and original video series.
-Editorially Curated Top Stories/Videos: From entertainment news and politics to original programming like ABC News' "Second Tour" and GoodMorningAmerica.com's "GMA Live," Apple TV offers a editorially curated selection of the top stories and videos that are continuously updated throughout the day.
-ABC News Archives: Over 50 years of historical footage and video from the ABC News video archives. ABC News on Apple TV also features special sections such as "This Week in History" and "The Day in Pictures," showcasing the best in historical video footage and photos from around the globe.
"We are delighted to deliver ABC News to a whole new and growing audience," said James Goldston, President of ABC News. "Now the stories that interest you most and anything that's happening live is instantly available to you on Apple TV from ABC News."
"Our goal is to put our users in control of their news," said Joe Ruffolo, SVP of ABC News Digital. "We are very excited to be extending our leadership and innovation onto an amazing platform like Apple TV. One of the spots that FB is looking to grow is video. Earlier this season, a video advertising platform that enables publishers to monetize their videos through live bidding Liverail, was acquired by the business. "People believe mobile app install adverts are a bulk of publishers' marketing and they're maybe not," says COO Sheryl Sandberg. She views cell marketing for Facebook as much broader, containing of in- feed advertisements via a variety of ad programmers and publishers. She also sees it focusing on what she terms as "storytelling," much like television promotion has for decades.
"I presume for some time television was for imaginative story telling and online advertisements were for targeted text-based results, but were' since change," says Sandberg. Part of the strategy moving forward will be making the advertisements feel like they are part of the user content, a seamlessly string of narratives -- not product driving of FB. The business is also toying with auto-play, having when users stop scrolling in their news feed movies automatically begin. Cell marketing totaled $9.69 billion in the United States in 2013 and will increase 83 % to reach $17.73 million this year, according to eMarketer. Although Facebook is developing, Google is nonetheless on top: It took 41.5 percent of all net U.S. cellular advertising earnings in 2013.Utilizing hours of live video each day, opening up our archives, extending our strong local brands, and bringing the trust of ABC News to our users when and where they want it."
"We're #1 on air and #1 online, surging in mobile and expanding to connected televisions. We are very focused on what's next," said Ruffolo.
Over the past few years, ABC News has focused on delivering and expanding live and original video programming to users across platforms and to all devices. In 2012, ABC News launched the redesigned, day-parted ABC News App for iPad, developed to reflect the natural viewing behaviors of online news consumers throughout the day. Building upon this model, ABC News revolutionized the way users watch and participate in live news events when it launched three, live video feeds and a simultaneous social feed that brought all of the excitement and action inside the Republican and Democratic National Conventions to users across desktop and the ABC News App for iPad. Today ABC News continues to lead the charge in the live video space.
READ: ABC News #1 Across the Board in May Sweep - First Time Since 1995
READ: Yahoo-ABC News Network: 27 Consecutive Months as #1 Source of News and Information Online
READ: ABC News Launches New Live Event Experience on the iPad and Desktop During the Republican and Democratic National Conventions
READ: ABC News Digital Launches the New ABC News App for iPhone and Android Devices
About ABC News Digital
ABC News Digital properties include ABCNews.com and Goodmorningamerica.com on Yahoo! along with ABC News' iPad, iPhone & Android apps, offering a dynamic, around the clock look at the news as it breaks. It's the online destination for newsmaker access, investigative coverage, and exclusive footage from every big story.As part Interesting
of the Yahoo!-ABC News network ABC News Digital content reaches over 82 million people a month and almost 50% of all news and information videos streamed online are from the #1 online news network.
About ABC News
ABC News delivers a big picture understanding of the world to empower and inspire viewers to make confident decisions for themselves and their families. More people get their news from ABC News than from any other source. ABC News is responsible for all of the ABC Television Network's news programming on a variety of platforms: television, radio, and the Internet. With an average television and radio audience of 180 million people in a given month, ABC News surpasses the competition. More than 2,400 affiliate stations broadcast ABC News Radio's global news coverage. In addition, ABC News Digital video content is currently available to 44 million users across cable, broadband, and mobile platforms. NewsOne, the affiliate news service of ABC News, provides live and packaged news, sports, and weather reports, as well as footage of news events, to 200 ABC affiliates and more than 30 domestic and international clients.